Top-Selling Face Cleanser and Mask Subcategories on Indonesian E-commerce in May 2025

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Akbar Ridwan 08/09/2025 15:10 WIB

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According to TMO Group's analysis, Indonesia experienced significant growth in skincare sales in the cleanser and mask categories in May 2025.

Top-Selling Subcategories of Skincare Cleansers and Masks in Indonesian E-commerce (May 2025)*

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Top-Selling Subcategories of Skincare Cleansers and Masks in Indonesian E-commerce (May 2025)*

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According to TMO Group's analysis, in May 2025, Indonesia experienced significant sales growth in skincare products in the cleanser and mask categories.

This sales growth occurred on the e-commerce platforms Shopee and Lazada.

In May 2025, TMO Group stated that within the skincare cleanser and mask category, there were three best-selling sub-categories:

Facial Cleanser: 54.1%
Face Masks and Packs: 42.2%
Facial Scrubs and Peels: 3.7%

According to TMO Group, the facial cleanser sub-category was the best-selling product, driven by high demand for deep cleansing and oil-control products.

TMO Group attributed this to Indonesia's hot and humid climate.

"Meanwhile, face masks ranked second, with best-selling products highlighting clear and specific functions," stated TMO Group in its August 2025 publication.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Top-Selling Face Cleanser and Mask Subcategories on Indonesian E-commerce in May 2025

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Top-Selling Face Cleanser and Mask Subcategories on Indonesian E-commerce in May 2025

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