Types of Digital Content Most Purchased by Global Consumers in Q1 2025

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Nabilah Muhamad 25/07/2025 18:11 WIB

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According to a We Are Social report, in Q1 2025, 67.9% of global internet users regularly purchased digital content monthly. The most frequently purchased content was film streaming services.

Global Proportion of Internet Users Purchasing Digital Content Monthly (Q1 2025)*

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Global Proportion of Internet Users Purchasing Digital Content Monthly (Q1 2025)*

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According to a We Are Social report, in Q1 2025, 67.9% of global internet users aged 16 and over regularly purchased digital content monthly.

The most purchased type of digital content was film or television streaming services, at 32%.

This consumer group also frequently subscribed to music streaming services and downloaded individual music tracks.

Here is a complete list of the types of content frequently purchased by global internet users in Q1 2025:

Film/television streaming services: 32%
Music streaming services: 22%
Music downloads: 18%
Mobile apps: 17.1%
Mobile games: 15.4%
Individual film purchases/rentals: 11.2%
Educational/learning materials: 11.1%
E-books: 10.1%
Social media subscriptions: 10%
News: 9.8%
In-app purchases: 9.5%
Premium website services: 8.3%
Software packages: 8.2%
Online magazine subscriptions: 6.8%
Online dating apps: 5%

In Q1 2025, men were recorded as purchasing more digital content than women.

The highest percentage came from the 25-34 age group, where the proportion of men regularly purchasing digital content reached 76.1%, while women reached 74.9%.

Norway had the largest proportion of digital content consumers, at 83.3% of total internet users aged 16 and over in the region. Next were Mexico at 81.8%, Ireland at 77.6%, and Australia at 77%.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Types of Digital Content Most Purchased by Global Consumers in Q1 2025

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Types of Digital Content Most Purchased by Global Consumers in Q1 2025

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