How Do Indonesian Citizens Learn About AI Applications?

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Erlina Fury Santika 13/05/2025 13:00 WIB

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According to a Jakpat survey, several sources introduce Indonesian citizens to artificial intelligence (AI) applications, with social media advertising being the most prevalent.

Respondent Proportions Regarding Information Sources for Artificial Intelligence/AI Applications (April 10-14, 2025)

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Respondent Proportions Regarding Information Sources for Artificial Intelligence/AI Applications (April 10-14, 2025)

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JakPat's survey reveals that 71.67% of 1,423 respondents used artificial intelligence (AI) applications in April 2024.

Those who used AI applications learned about the technology through various information channels. The most common source was social media advertisements, cited by 33% of respondents (equivalent to 1 in 3). Women were more exposed to AI ads on social media, at 34%, compared to 31% of men.

The next most common source was word-of-mouth recommendations from their circle, at 30%. Again, women were more likely to receive recommendations (37%) than men (24%).

Other sources included unofficial TikTok accounts (22%), unofficial YouTube and Instagram accounts (20% each), official AI application accounts (18%), reviews from celebrities (17%), ratings and reviews on Google Play or other app stores (14%), and official YouTube accounts (13%).

The JakPat survey involved 1,423 respondents, narrowed down to 1,020 who reported using AI. The total respondent pool consisted of 52% men and 48% women.

Respondents were located in non-Jabodetabek Java (50%), Jabodetabek (34%), and outside Java (16%). The age distribution was as follows: Millennials (29-44 years old) 44%, Gen Z (15-28 years old) 42%, and Gen X (45-50 years old) 14%.

The online survey was conducted via the JakPat application from April 10-14, 2025, with a margin of error below 5%.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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