Beyond Basic Needs, Gen Z Shows the Strongest Interest in Fashion Purchases

Technology & Telecommunications

Lite

Adi Ahdiat 02/01/2025 17:25 WIB

URL has been copied

Memuat...

According to a survey by Mandiri Institute, by the end of 2024, the majority of Indonesia's Gen Z population plan to increase their spending on essential goods and fashion products in the future.

Net Spending Intention of Generation Z in Indonesia by Spending Category (October 2024)

A Font Kecil
A Font Sedang
A Font Besar

Access single data

Beyond Basic Needs, Gen Z Shows the Strongest Interest in Fashion Purchases

Want to get more access to Data Stories with a more affordable price? Subscribe.

By subscribing, you join us in presenting quality data.

Get:

Premium Data Stories access
Comfortable reading without ads
Download data in XLS, PDF, and image format
Access to data source information

Basic

~~Rp100.000~~

Rp50.000/month

Professional

~~Rp100.000~~

Rp150.000/month

Institutional For organizations

We accept the following payments:

Some payment methods are still in the process of being activated.

Net Spending Intention of Generation Z in Indonesia by Spending Category (October 2024)

Download

Source

A Small Font
A Medium Font
A Bigger Font

Beyond essential goods, the majority of Indonesian Gen Z are most interested in buying fashion products, including clothing and accessories.

This is evident from the results of the *Urban Banking Survey 2024* released by Mandiri Institute.

In October 2024, Mandiri Institute surveyed 1,500 young people in Indonesian cities regarding their financial and consumption behavior.

Mandiri Institute then calculated the *net spending intention*, namely the proportion of respondents planning to increase spending, minus the proportion of respondents who want to reduce spending on a particular product.

Among Gen Z respondents, the highest *net spending intention* or spending interest was directed towards essential goods (51%) and fashion (48%).

This was followed by cosmetics, medicine, and vitamins (38%); household needs (26%); electronics (26%); sports and hobbies (26%); and travel or tourism (10%).

"The lifestyle spending trend is not only happening now, because the intention to consume goods or services in this category will continue to increase in the future. This is shown by the *net spending intention* of each category which is positive and relatively high," said Mandiri Institute in its *Policy Brief 5* report, December 2024 edition.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

Related Data

10 Best-Selling Perfume Brands on Shopee Indonesia Q3 2025, Local Products Leading

Top Moisturizer Brands on Shopee Indonesia September 2025

5 Illegal Cosmetic Products Widely Sold on Indonesian Marketplaces

Indonesia's Star-Rated Hotel Room Occupancy Increased in October 2025

Foreign Tourist Visits to Indonesia Decreased in October 2025

Majority of Indonesian Migrant Workers Depart at a Young Age

Latest Data Stories

Average Per Capita Monthly Expenditure in South Papua 2024 Consumer Services & Health 06/12/2025, 6:49 WIB

Weather Forecast for Tuban, April 16-25 Demographics 06/12/2025, 5:18 WIB

Warning! Mount Semeru Erupts Again Tonight (Friday, December 5, 2025) Demographics 05/12/2025, 22:50 WIB

Tapin Weather Forecast February 18 - March 2 Demographics 05/12/2025, 22:46 WIB

Mount Ibu Erupts Again Tonight (Friday, December 5, 2025) Demographics 05/12/2025, 22:19 WIB

Other Service Sector PDRB ADHK 2013-2024 Technology & Telecommunications 05/12/2025, 20:42 WIB

Download

Source

Beyond Basic Needs, Gen Z Shows the Strongest Interest in Fashion Purchases

Beyond Basic Needs, Gen Z Shows the Strongest Interest in Fashion Purchases

Tags

Related Data

10 Best-Selling Perfume Brands on Shopee Indonesia Q3 2025, Local Products Leading

Top Moisturizer Brands on Shopee Indonesia September 2025

5 Illegal Cosmetic Products Widely Sold on Indonesian Marketplaces

Indonesia's Star-Rated Hotel Room Occupancy Increased in October 2025

Foreign Tourist Visits to Indonesia Decreased in October 2025

Majority of Indonesian Migrant Workers Depart at a Young Age

Latest Data Stories

Popular Data

Beyond Basic Needs, Gen Z Shows the Strongest Interest in Fashion Purchases

Beyond Basic Needs, Gen Z Shows the Strongest Interest in Fashion Purchases

Tags

Related Data

10 Best-Selling Perfume Brands on Shopee Indonesia Q3 2025, Local Products Leading

Top Moisturizer Brands on Shopee Indonesia September 2025

5 Illegal Cosmetic Products Widely Sold on Indonesian Marketplaces

Indonesia's Star-Rated Hotel Room Occupancy Increased in October 2025

Foreign Tourist Visits to Indonesia Decreased in October 2025

Majority of Indonesian Migrant Workers Depart at a Young Age

Latest Data Stories

Trending Topics

food production

Jakarta weather

population growth

Recent Earthquakes

hydrometeorological disaster

Popular Data