Popular Local Products in Live Shopping
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Live shopping is an activity where merchants promote their products via live streaming or online video broadcasts on specific applications. Viewers can interact directly with merchants and make online purchases.
According to a survey by the Katadata Insight Center (KIC), the majority (34%) of consumers are interested in local clothing products sold through this method.
"Clothing is the most popular category of local products in live shopping. This is consistent across all demographic categories," said KIC in its Consumer Behavior on Live Shopping report (November 2024).
Other products that are quite popular among live shopping consumers are makeup, clothing accessories, body care products, food, and hobby supplies.
Meanwhile, other types of products tend to have fewer buyers, as shown in the graph.
KIC conducted this online survey from November 5-18, 2024, involving 1,381 respondents. 62% were women and 38% were men.
Respondents were aged between 18-44 years old, came from various socio-economic classes, and had shopped through live shopping in the past year.
Respondents were spread across 10 major Indonesian cities: Jakarta, Bandung, Semarang, Yogyakarta, Surabaya, Medan, Palembang, Balikpapan, Denpasar, and Makassar.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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