Live Commerce Applications Used by Indonesian Consumers

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Adi Ahdiat 23/10/2024 17:10 WIB

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According to a Cube Asia survey, TikTok was the most widely used live commerce app by Indonesian consumers from June to August 2024.

Indonesian Live Commerce Apps Used by Consumers (June-August 2024)

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Indonesian Live Commerce Apps Used by Consumers (June-August 2024)

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Live commerce is a combination of live streaming and e-commerce activities, where merchants sell products during live online video broadcasts.

Currently, TikTok is the most popular live commerce platform or application in Indonesia.

According to a Cube Asia survey, in the past year, 77% of Indonesian consumers watched live commerce content on TikTok.

A significant proportion, 74%, also watched similar content on the Shopee application.

Meanwhile, fewer people watched live commerce on Instagram, Facebook, and Lazada, as shown in the graph.

Cube Asia conducted this survey from June to August 2024, involving 400 respondents in Indonesia.

Respondents included both men and women aged 18 to 77 years old.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Live Commerce Applications Used by Indonesian Consumers

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