These are the most popular products purchased by PayLater users during online shopping.

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Cindy Mutia Annur 23/06/2023 18:20 WIB

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According to a Kredivo survey conducted in collaboration with the Katadata Insight Center (KIC), involving 1,491 PayLater users in Indonesia, the majority, or 66.4%, used the service to purchase fashi

Variety of Products Purchased Online by Respondents Using PayLater (March 2023)*

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Variety of Products Purchased Online by Respondents Using PayLater (March 2023)*

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Based on a collaborative survey by Kredivo and the Katadata Insight Center (KIC) involving 1,491 PayLater users in Indonesia, the majority (66.4%) used the service to purchase fashion products online.

According to the report titled "Indonesian e-Commerce Consumer Behavior 2023: Economic Recovery and Post-Pandemic Shopping Trends," increased outdoor activities have led people to pay more attention to their appearance, thus increasing the demand for fashion products.

"Purchasing products using PayLater offers additional convenience to consumers, eliminating the need for top-ups or opening other applications for payment, unlike other digital payment methods," stated the Kredivo and KIC team in their report.

Besides fashion products, 52.2% of PayLater user respondents also frequently bought household goods online.

Furthermore, 41% purchased electronics online using PayLater, and 34.5% bought computers/laptops, cameras, and mobile phones.

Additionally, 32.9% of respondents purchased beauty and personal care products online using PayLater, 26.6% bought food and beverages, 16.2% purchased automotive products, and 11.7% shopped for health products such as medicine and vitamins.

Meanwhile, the lowest percentage of respondents who purchased sports products online using PayLater was only 6.4%.

"Consumers purchase (products via PayLater) not only expensive items but also everyday necessities," said the Kredivo and KIC team.

Kredivo and KIC conducted this survey among 1,491 PayLater users across various regions in Indonesia. The complete survey report can be accessed and downloaded via this link.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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