Online Dating App Users Reach 323 Million in 2021
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Online dating apps are increasingly popular worldwide. This is especially true since the Covid-19 pandemic, when physical mobility was restricted to reduce virus transmission, making dating apps a popular alternative space for socializing and finding partners.
According to data from businessofapps.com, in 2021 the number of online dating app users reached 323.9 million globally. This represents a 10.3% increase compared to the previous year, which saw 293.7 million users.
The increase in online dating app users was most significant for Tinder, Bumble, and Hinge. Tinder alone had 9.6 million subscribers worldwide in Q2 2021.
Dating app revenue in 2021 also surged by 46.85%, rising from US$3.82 billion in 2020 to US$5.61 billion in 2021.
According to businessofapps.com, the increase in dating app revenue is quite stable, mainly driven by the growth of Tinder and Bumble. These two apps have notably dominated North America, which is the most profitable dating app market globally.
(Read More: Tinder Revenue Soars During Pandemic, Reaching US$439 Billion in Q4 2021)
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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