Tinder, the Dating App with the Highest Microtransaction Revenue
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Although dating apps are free to download, users can also access paid features through microtransactions. Tinder generates the most revenue from microtransactions compared to other dating apps.
Citing data from Statista, Tinder's revenue from these transactions reaches US$65.28 million per month. Tinder is also the most downloaded app, with 6.5 million downloads per month.
Bumble ranks second with revenue of US$19.7 million per month. Pairs ranks third with revenue of US$9.2 million per month.
Three apps on this list are owned by Match Group: Tinder, Hinge, and Plenty of Fish. This means Match Group earns US$79.74 million per month from these three apps alone.
On February 10th, Bumble held its initial public offering (IPO) on Nasdaq. Bumble successfully raised US$2.2 billion from the IPO.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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