Survey: This is a List of the Most Trusted E-commerce Platforms for MSMEs

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Vika Azkiya Dihni 05/08/2022 10:30 WIB

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Tokopedia ranks highest as the most trusted online marketplace platform among UMKM entrepreneurs. This is reflected in the 76% of respondents who chose it.

Most Trusted and Reliable E-commerce Platform for MSMEs (June 2022)

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Most Trusted and Reliable E-commerce Platform for MSMEs (June 2022)

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Telkomsel released a research report titled "Survey of the Most Trusted and Reliable Online Trading Market (e-Commerce) Utilization by Indonesian MSMEs 2022" through its digital survey service, Tsurvey.id, on Wednesday (August 3, 2022).

According to the survey results, Tokopedia ranked first as the most trusted and reliable e-commerce platform for Micro, Small, and Medium Enterprises (MSMEs). This is reflected in the choice of 76% of respondents.

The percentage of respondents who chose Tokopedia is only slightly different from those who chose Shopee, namely 75% of respondents. Meanwhile, Lazada was chosen by 19% of respondents, Bukalapak 18%, and Blibli 14%.

This survey also found that the e-commerce platform considered to provide the most satisfying experience for MSME business owners was Tokopedia with a percentage of 69%, followed by Shopee 62%, Lazada 11%, Bukalapak 9%, and Blibli 4%.

The same assessment is also seen in the criteria for e-commerce with the most satisfying service for MSME entrepreneurs, namely Tokopedia 68%, Shopee 61%, Lazada 11%, Bukalapak 11%, and Blibli 6%.

Then, the platform most frequently used by MSMEs for online sales is Tokopedia 47%, Shopee 45%, Lazada 5%, Bukalapak 2%, and Blibli 0%.

This survey was conducted from June 10-24, 2022. The survey involved 1,000 respondents from online MSME actors throughout Indonesia who use smartphones with Telkomsel numbers.

The proportion of respondents from Jabodetabek was 60%, from non-Jabodetabek Java 30%, and from outside Java 10%. Based on gender proportion, 60% of respondents were male and 40% were female.

"Through this digital survey, Telkomsel strives to realize its commitment as a digital ecosystem enabler that opens up more opportunities for progress for industry players and the community, especially in strengthening data-driven decision-making culture," wrote Telkomsel in its press release, Wednesday (August 3, 2022).

(Also Read: Disbursement of MSME Credit from Commercial Banks Increased by 12.19% in 2021)

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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