How much revenue does FIFA generate from sponsorships?

International Federation of Association Football (FIFA) revenue from sponsors in 2018 is estimated to have dropped by approximately 11%. According to Nielsen's *World Football Report 2018*, FIFA's revenue from 2015-2018 reached only US$1.45 billion (Rp 20.2 trillion), compared to US$1.63 billion during the 2011-2014 period.

This revenue decline was triggered by the withdrawal of several major FIFA sponsors, such as Johnson & Johnson, Sony, and Castrol, who feared reputational damage due to the exposure of corruption scandals within the world football federation. The 2015-2018 period was a difficult time for the World Cup organization after being abandoned by these sponsors.

The emergence of Chinese sponsors helped prevent a more significant drop in FIFA's revenue. Brands from China, such as Wanda, Hisense, Vivo, and Mengniu, managed to salvage the world football federation's income during Gianni Infantino's leadership. Advertising revenue from Asia accounted for 39% of total advertising revenue during the 2015-2018 period.