Living Amidst a Pandemic: Driving Changes in Consumer Behavior

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Yosepha Pusparisa 27/04/2020 14:22 WIB

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The COVID-19 pandemic spurred changes in Indonesian consumer behavior. People consumed more fresh food, such as fruits and vegetables (62%), beneficial for health.

Changes in Indonesian Consumption Patterns

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Living Amidst a Pandemic: Driving Changes in Consumer Behavior

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Changes in Indonesian Consumption Patterns

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The Covid-19 pandemic spurred changes in Indonesian consumer behavior. As reported in a Firmenich survey featured in a GDP Venture report, Indonesians increased their consumption of fresh, healthy foods. Fresh fruits and vegetables (62%) saw the largest increase. Flour, rice, and wheat also experienced a significant rise in consumption, up by 48%.

Tea and coffee (43%), dairy products (32%), and juice (28%) also saw increased consumption to support health. Consumption of nuts also increased by 9-10%.

Conversely, there was a decrease in consumption of carbonated drinks and alcohol (-36%). Furthermore, there was a reduction in the consumption of sugary foods (-34%) and processed vegetables (-25%).

Editor : Safrezi Fitra

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."