Types of Digital Content Purchased by Indonesian Consumers

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Adi Ahdiat 10/03/2025 17:00 WIB

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According to We Are Social's report, the most popular types of digital content in Indonesia are films, music, and games.

Types of Digital Content Purchased by Indonesian Consumers Each Month (Q3 2024)

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Types of Digital Content Purchased by Indonesian Consumers Each Month (Q3 2024)

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According to a We Are Social report, the best-selling digital content in Indonesia during the third quarter of 2024 was films, music, and games.

A survey of Indonesian internet users aged 16 and over showed that the majority of respondents purchased film streaming services monthly (34.7%).

A significant portion also regularly purchased music streaming services (24%) and mobile games (22.2%).

Other digital content, such as educational materials, software, premium website services, news, and dating apps, had fewer subscribers, as shown in the graph.

We Are Social also noted that the most-watched film on Netflix Indonesia throughout 2024 was the comedy film, *Agak Laen*.

The most popular film on HBO Indonesia's streaming app was the fantasy film, *Harry Potter and the Philosopher's Stone*.

For the TV series category, Netflix Indonesia consumers in 2024 watched the most Korean dramas on the theme of marriage, titled *Queen of Tears*.

The best-selling TV series on HBO Indonesia was the fantasy war genre, *Game of Thrones*.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."