This is the Favorite Podcast Genre of Indonesia's Gen Z and Millennials

Media

Lite

Nabilah Muhamad 05/12/2024 12:24 WIB

URL has been copied

Memuat...

According to a survey by the IDN Research Institute, podcasts in the motivation and inspiration genre were the most popular among Generation Z and Millennials in Indonesia in 2024.

Podcast Genres Preferred by Gen Z and Millennials in Indonesia (March-August 2024)

A Font Kecil
A Font Sedang
A Font Besar

Access single data

This is the Favorite Podcast Genre of Indonesia's Gen Z and Millennials

Want to get more access to Data Stories with a more affordable price? Subscribe.

By subscribing, you join us in presenting quality data.

Get:

Premium Data Stories access
Comfortable reading without ads
Download data in XLS, PDF, and image format
Access to data source information

Basic

~~Rp100.000~~

Rp50.000/month

Professional

~~Rp100.000~~

Rp150.000/month

Institutional For organizations

We accept the following payments:

Some payment methods are still in the process of being activated.

Podcast Genres Preferred by Gen Z and Millennials in Indonesia (March-August 2024)

Download

Source

A Small Font
A Medium Font
A Bigger Font

According to a survey by IDN Research Institute and Populix, Indonesian Gen Z and millennials enjoy a variety of podcast genres.

The majority of respondents (64%) prefer motivational and inspirational podcasts, followed by comedy podcasts (62%).

"This indicates a high interest in humorous and light-hearted content that can provide an escape from the daily pressures of life," wrote IDN Research Institute in their *Indonesia Millennial & Gen Z Report 2025*.

Other popular podcast genres include self-development (60%), health and lifestyle (59%), and education (58%).

"This confirms the trend towards content that is not only entertaining but also enriching and empowering," wrote IDN Research Institute.

Respondents also enjoyed horror and mystery podcasts (57%), religious podcasts (42%), family and romance podcasts (39%), and politics and news podcasts (38%).

The report also revealed that 46% of Gen Z and millennial respondents prefer listening to podcasts in the morning, between 7-9 am.

Furthermore, 39% prefer listening to podcasts in the late afternoon and evening, between 5 pm and 8 pm.

The survey involved 1,500 respondents, comprising 750 millennials and 750 Gen Z individuals spread across 12 major Indonesian cities.

IDN Research Institute defines millennials as the population aged 28-43 years and Gen Z as those aged 12-27 years in 2024.

Data collection was conducted from March to August 2024 through in-depth interviews. It should be noted that the survey questions used multiple-answer options, allowing respondents to select more than one answer.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

Related Data

10 Best-Selling Beauty Packages on Shopee Indonesia in Q3 2025

The Number of QRIS Users Increased in Q3 2025

Number of QRIS Merchants Grew by 20% in Q3 2025

Young Indonesians Using Mobile Phones Continues to Grow Until 2025

Distribution of Youth in 38 Indonesian Provinces 2025: Eastern Region at the Top

Percentage of Indonesian Youth Continues to Decline until 2025

Latest Data Stories

Mount Semeru Erupts Again Tonight, Ash Column 800 Meters Above Peak Demographics 19/12/2025, 22:34 WIB

Today's Weather in Melawi: Temperature 23-30°C Demographics 19/12/2025, 22:30 WIB

Warning! Mount Ibu Erupts Again Tonight (Friday, December 19, 2025) Demographics 19/12/2025, 21:35 WIB

Mount Semeru Erupts Again Tonight, Ash Plume Reaches Approximately 1,000 Meters Demographics 19/12/2025, 20:19 WIB

Mount Ibu Erupts Again Tonight (Friday, December 19, 2025) Demographics 19/12/2025, 19:49 WIB

Riau's Air Pollution Tonight (Dec 19) is the Worst in Indonesia Consumer Services & Health 19/12/2025, 19:31 WIB

Download

Source

This is the Favorite Podcast Genre of Indonesia's Gen Z and Millennials

This is the Favorite Podcast Genre of Indonesia's Gen Z and Millennials

Tags

Related Data

10 Best-Selling Beauty Packages on Shopee Indonesia in Q3 2025

The Number of QRIS Users Increased in Q3 2025

Number of QRIS Merchants Grew by 20% in Q3 2025

Young Indonesians Using Mobile Phones Continues to Grow Until 2025

Distribution of Youth in 38 Indonesian Provinces 2025: Eastern Region at the Top

Percentage of Indonesian Youth Continues to Decline until 2025

Latest Data Stories

Popular Data

This is the Favorite Podcast Genre of Indonesia's Gen Z and Millennials

This is the Favorite Podcast Genre of Indonesia's Gen Z and Millennials

Tags

Related Data

10 Best-Selling Beauty Packages on Shopee Indonesia in Q3 2025

The Number of QRIS Users Increased in Q3 2025

Number of QRIS Merchants Grew by 20% in Q3 2025

Young Indonesians Using Mobile Phones Continues to Grow Until 2025

Distribution of Youth in 38 Indonesian Provinces 2025: Eastern Region at the Top

Percentage of Indonesian Youth Continues to Decline until 2025

Latest Data Stories

Trending Topics

Popular Data