Beyond K-Pop: Indonesian Favorites Among Korean Indie Musicians
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South Korean entertainment products are widely popular in Indonesia. But it's not just K-Pop or K-Dramas; many Indonesians also enjoy K-Indie.
K-Indie is independent music from South Korea. Artists in this group generally produce and promote their music independently, without the support of major record labels.
According to a report by the Katadata Insight Center (KIC), 11.6% of the 1,989 people surveyed said they enjoy K-Indie.
Within this population, the most popular K-Indie musician is 10CM. Others favor Jannabi, Hyukoh, and several other artists, as detailed in the graph.
According to Korea.net, the official government information portal of South Korea, K-Indie has been growing in the country since 1987. To this day, the independent music movement continues to thrive, fueled by musicians from various genres, ranging from rock and rhythm & blues to hip-hop and acoustic pop.
This KIC survey involved 1,989 people across Indonesia. Respondents were predominantly Generation Z (ages 17-25) and Millennials (ages 26-41), with a majority from the lower-middle socioeconomic class. The full survey report can be downloaded [here](https://kic.katadata.co.id/insights/41/potret-aktivitas-dan-belanja-penggemar-hiburan-korea-di-indonesia).
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