Greta Gerwig and the Success of Barbie: What Role Do Women Play in Hollywood?

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Erlina Fury Santika 25/07/2023 19:50 WIB

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Barbie's film screening was a huge success in its opening week. The film was directed by female director, Greta Gerwig. What is the role of women in Hollywood?

The Proportion of Women as Actors and Filmmakers in Hollywood (2021-2022)

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The Proportion of Women as Actors and Filmmakers in Hollywood (2021-2022)

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"Barbie," the film currently booming in theaters, raked in significant profits during its first week.

The Numbers reports that Greta Gerwig's film grossed US$356.22 million, or Rp5.35 trillion (assuming an exchange rate of Rp15,028 per US$), since its release on July 19, 2023. This figure comprises domestic and international box office revenue, as well as income from other sales channels.

"Barbie" shattered box office records and was even hailed as the highest-grossing film by a female director, as reported by Republika. Gerwig herself expressed amazement at the positive reception.

"Honestly, I'm experiencing it all firsthand, and it feels incredibly amazing," Gerwig told Uproxx, as reported by CNN Indonesia on Monday (July 24, 2023).

"Barbie" is not Gerwig's first notable work. The California-born director has consistently produced excellent films addressing women's issues, including "Little Women" (2020) and "Lady Bird" (2017).

(Read also: The Film is a Hit, Here's the Price of Margot Robbie and Ryan Gosling's Barbie Dolls)

Gerwig's contribution further encourages women's involvement in the film industry, particularly in Hollywood. So, what is the overall role of women in the US entertainment industry?

According to Luminate research, the proportion of female roles in films has significantly increased over the past two years.

Female actors accounted for 41% of all roles in 2021. This figure rose to 42.7% in 2022.

Unfortunately, female roles in series decreased. In 2021, it was 46.3%, while in 2022 it fell to 45.7%.

Luminate also recorded the behind-the-scenes roles of women. Female film directors saw a significant increase, from 20.1% in 2021 to 24.5% in 2022 of the total number of directors.

Similar progress is seen in series. Luminate explains that in 2021, only 24% of series creators were women. However, this increased to 28.3% in 2022.

"Behind the camera, we've seen the biggest progress for women since this report was last published," wrote Luminate in its Entertainment Diversity Progress Report 2023.

Luminate's research methodology focused on two categories: first, based on episodes or series, originating from television or other digital platforms; and second, films, from cinemas and digital platforms.

The metrics used to calculate diversity include the number of projects with representation and the number of roles.

"For series content, both metrics count each season of a show," said Luminate.

In this report, Luminate not only researched the roles of women in Hollywood but also the representation of other races and minorities. This report aims to objectively show Hollywood's position in building representation.

"More specifically, our goal is for this progress report to be used as a reference point to see where and how improvements have been and still need to be made," said Luminate.

(Read also: "Barbie" and "Oppenheimer," Which Earned the Most on Opening Day?)

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Greta Gerwig and the Success of Barbie: What Role Do Women Play in Hollywood?

Greta Gerwig and the Success of Barbie: What Role Do Women Play in Hollywood?

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Greta Gerwig and the Success of Barbie: What Role Do Women Play in Hollywood?

Greta Gerwig and the Success of Barbie: What Role Do Women Play in Hollywood?

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