The Most Effective Social Media for Investment Product Promotion

Cindy Mutia Annur 01/12/2022 11:20 WIB

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A Populix survey shows that YouTube and Instagram are the social media platforms most trusted by Indonesians as sources of information on investment products. The percentage reaches 75%.

Social Media Used by Respondents to Find Investment Product Information (October 2022)

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Social Media Used by Respondents to Find Investment Product Information (October 2022)

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According to a Populix survey of approximately one thousand respondents, the majority, or 68%, seek investment product information via social media.

YouTube and Instagram are the primary sources of information for these potential investors, each with 75% usage.

Furthermore, 38% prioritize WhatsApp for investment product information, 37% use TikTok, and 36% use Facebook for the same purpose.

Beyond social media, 42% of respondents seek investment product information from the official website of the Financial Services Authority (OJK), from friends or colleagues (40%), from the official websites of financial institutions (34%), and via influencers (32%).

This survey was conducted through the Populix application from October 24-28, 2022, involving 1,038 respondents aged 18-55 years across Indonesia. The majority of respondents were employed (45%) with middle-class economic status (59%).

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."