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This is the allocation of Indonesian citizens' spending on buying new clothes for Eid al-Fitr.

Nabilah Muhamad 18/03/2026 18:30 WIB

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The Populix survey shows that 32% of respondents in Indonesia allocated a budget of between Rp300,000 and Rp500,000 to buy new clothes for Eid al-Fitr this year.

Respondents' Expenditure Allocation for New Clothes for Eid al-Fitr (2026)

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Respondents' Expenditure Allocation for New Clothes for Eid al-Fitr (2026)

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The results of the Populix survey show that the budget allocation of Indonesians for buying new clothes during this year's Eid al-Fitr varies significantly.

As many as 32% of respondents reported allocating a budget of around Rp300,000 to Rp500,000 for shopping.

This is followed by 25% of respondents who spent less than Rp300,000 on new clothes.

"Even during the festive season, consumers remain selective in balancing between celebrations and practical spending," Populix wrote on its official Instagram account on Thursday (12/3/2026).

In addition, there are 14% of respondents who set aside Rp500,000-Rp700,000 for Eid clothes. This is followed by allocations of Rp700,000-Rp1 million (13%), Rp1 million-Rp1.5 million (8%), and Rp1.5 million (6%).

Meanwhile, only 2% of respondents admitted not buying clothes for Eid.

According to their color preferences, 36% of respondents prefer Eid clothes in earth tones. This is followed by those who choose white (26%), soft pastels (18%), and black or neutral (16%).

"This reflects a broader shift towards a simple and versatile aesthetic," Populix wrote.

This Populix survey involved 930 respondents spread across Indonesia. The data collection was conducted online through the PopPoll channel, but Populix did not specify the period.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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This is the allocation of Indonesian citizens' spending on buying new clothes for Eid al-Fitr.

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