Bukalapak conducted layoffs starting at the end of July 2023.
Bukalapak's SVP of Talent, Suryo Sasono, did not specify the number of employees affected by the layoffs. However, he stated that this step is part of the company's efforts to evaluate and optimize its performance.
"So that we can better meet the needs of our users and optimize operational aspects," Suryo told *Katadata.co.id* on Wednesday (August 9, 2023).
Before news of these layoffs surfaced, Bukalapak's employee count had already been shrinking since last year.
According to the company's financial report, PT Bukalapak.com Tbk and its subsidiaries had a total of 1,815 employees at the end of 2022.
This number is down 421 from the end of 2021, and is not significantly different from the end of 2020, as shown in the graph.
This year's employee reduction at Bukalapak will be accompanied by changes in various areas, including products, technology, processes, and resource needs.
"Every change has its own challenges. But we believe this is necessary to ensure the long-term sustainability of the business," said Suryo.
This year's layoffs follow Bukalapak's posting of losses. In the first half of 2023, Bukalapak recorded a loss attributable to the parent entity of Rp389.27 billion.
In contrast, in the first half of 2022, Bukalapak recorded a profit of Rp8.59 trillion. However, this fantastic figure came from their realized and unrealized investment profits in PT Allo Bank Tbk. This year, the value of their investments decreased, resulting in the company's losses.
These losses also coincide with a decrease in the number of visits to the Bukalapak website.
Based on SimilarWeb data, the Bukalapak website received approximately 20 million visits in January 2023. However, in June 2023, this number dropped to 14 million visits.
The trend is also downward when viewed quarterly. In the first quarter of 2023, the Bukalapak website received an average of 18.1 million visits per month. Then, in the second quarter of 2023, this number dropped to an average of 15.6 million visits per month.