Indonesian Makeup Usage Among Gen Z and Millennials in Indonesia Decreases in 2023

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Erlina Fury Santika 30/12/2024 19:02 WIB

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Indonesia's younger generation, millennials and Gen Z, appear to be favoring skincare over cosmetics or makeup. There has been a decrease in makeup product usage in 2023.

Average Number of Cosmetic/Makeup Products Used by Respondents Based on Generation (November 5-7, 2024)

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Indonesian Makeup Usage Among Gen Z and Millennials in Indonesia Decreases in 2023

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Average Number of Cosmetic/Makeup Products Used by Respondents Based on Generation (November 5-7, 2024)

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The Jakpat report shows a downward trend in the use of cosmetic products or makeup in 2023.

In total, an average of 5 makeup products were used in 2022, decreasing to 4 products in 2023.

By generation, Generation Z used an average of 6 makeup products in 2022. In the subsequent 2023 survey, this decreased to 5 products.

A similar decrease occurred among Millennials. The average number of products used was 5 in 2022, dropping to 4 in 2023.

Meanwhile, Generation X remained consistent, with an average of 4 products used in both 2022 and 2023.

This Jakpat survey indicates that younger generations prioritize skincare over makeup.

97% of Gen Z respondents acknowledged that skincare is an investment. This statement was affirmed by 96% of Gen X and 95% of Millennials.

Furthermore, 86% of Gen Z also admitted that using skincare products is more important than makeup. Similar statements were made by 76% of Millennials and Gen X.

Additionally, 83% of Gen Z felt more confident going out without makeup. This sentiment was echoed by 79% of Millennials and 74% of Gen X.

This survey on average makeup product usage involved 1,248 respondents in 2022 and 1,215 in 2023.

In the 2023 survey, the respondent composition included 45% Gen Z, 49% Millennials, and 5% Gen X.

The socioeconomic status (SES) comprised 31% upper-middle class, 59% middle class, and 9% lower class.

Geographically, 29% of respondents were from Jakarta and surrounding areas, 50% from the Java island region, and 21% from outside Java. The survey was conducted online via the Jakpat application from November 5-7, 2023, with a margin of error of 5% and a confidence level of 95%.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Indonesian Makeup Usage Among Gen Z and Millennials in Indonesia Decreases in 2023

Indonesian Makeup Usage Among Gen Z and Millennials in Indonesia Decreases in 2023

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Indonesian Makeup Usage Among Gen Z and Millennials in Indonesia Decreases in 2023

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