Cigarette Brands with the Largest Litter Footprint in Jabodetabek, April-May 2025

The Cigarette Waste Brand Audit Report published by the Lentera Anak Foundation revealed that 18,062 units of cigarette waste were found during 19.3 hours of collection in Jabodetabek in 2025.

Effie Herdi, Campaign Strategist for the Lentera Anak Foundation, explained that the waste consisted of 16,847 cigarette butts and 1,215 cigarette packaging/wrappers.

Based on brands, Effie stated that PT HM Sampoerna (Philip Morris) contributed the most.

"PT HM Sampoerna (Philip Morris) is the top polluter, responsible for 35.9% of the total packaging waste and 39.5% of the total cigarette butt waste," she explained on Monday, November 17, 2025.

According to Effie, the top three producers responsible for cigarette waste align with the national cigarette industry's market share.

This indicates that the greater a brand's production and consumption, the larger its contribution to environmental pollution.

"So, in Jabodetabek, in those five locations, HM Sampoerna is always the highest, Gudang Garam is always second, and Djarum is always third," she revealed.

Here are the details of cigarette waste contribution by brand in 2025 in Jabodetabek:

PT HM Sampoerna

• Cigarette butts: 39.5% (out of 16,847 cigarette butt waste)
• Cigarette packaging: 35.9% (out of 1,215 packaging waste)

Gudang Garam/PT Suryaduta Investama

• Cigarette butts: 18.7%
• Cigarette packaging: 13.5%

Djarum

• Cigarette butts: 5.7%
• Cigarette packaging: 10.6%

PT Nojorono Tobacco International

• Cigarette butts: 5.6%
• Cigarette packaging: 6%

PT Wismilak Inti Makmur Tbk

• Cigarette butts: 5.2%
• Cigarette packaging: 4.3%

PT British American Tobacco/Bentoel Group

• Cigarette butts: 4.7%
• Cigarette packaging: 3.8%

Unidentified brands and others

• Cigarette butts: 20.6%
• Cigarette packaging: 25.8%

The Lentera Anak Foundation conducted the Cigarette Waste Brand Audit with 275 volunteers from April-May 2025 in five cities in Jabodetabek.

The audited area covered approximately 67,204 square meters (m²) of public spaces (sidewalks/main roads, cafes, parks, markets, terminals, and stations), with a total implementation duration of 19.3 hours.