Indonesians Spend 1-3 Hours Per Shopping Mall Visit

According to a survey by the Katadata Insight Center (KIC) and tSurvey, the majority of Indonesian respondents spent 1-3 hours per visit to a mall in early 2025. This proportion reached 57% of respondents.

The next highest duration, 3-5 hours, accounted for 35% of respondents.

Meanwhile, only 5% visited for more than 5 hours, and only 3% for less than an hour.

The KIC survey also revealed that the main activity for 67% of respondents visiting malls in early 2025 was watching movies at the cinema.

Furthermore, 64% of respondents ate at restaurants or cafes. Then, 50% visited malls for shopping, such as buying clothes, gadgets, electronics, furniture, and others.

The mall visit duration survey, part of the Survey Report: Public Behavior in Visiting Malls, targeted 268 out of a total of 800 respondents.

In total, the respondents consisted of 68% males and 34% females, aged 17-77 years. The sample was taken from upper and middle-class malls (A and B) in Jabodetabek. The data collection was conducted *online* in two periods: September-December 2024 and January-April 2025.

The following is the distribution of upper and middle-class malls from the KIC survey:

Mall A: Upper-class malls

• Plaza Indonesia
• Grand Indonesia
• Pacific Place
• Central Park
• Senayan City
• Plaza Senayan
• Ashta District 8
• Pondok Indah Mall
• Lippo Kemang Village
• Kota Kasablanka
• Gandaria City
• Pik Avenue
• Aeon Mall Jakarta Garden City
• Lotte Shopping Avenue
• Mall Taman Anggrek
• Mall of Indonesia

Mall B: Middle-class malls

• Blok M Plaza
• Green Pramuka Square
• Mall Artha Gading
• Mall Bassura City
• Mall Sunter
• Cilandak Town Square
• Plaza Slipi Jaya
• Mall Tamini Square
• Pluit Village
• Mall Cipinang Indah
• Mall Kelapa Gading (MKG)
• Plaza Atrium Senen
• City Plaza Jatinegara
• Plaza Buaran