Kylie Cosmetics, the World's Most Popular Beauty Brand in 2021

Kylie Cosmetics is currently one of the most popular beauty brands globally. According to data from statista.com, Kylie Cosmetics had 25.37 million Instagram followers as of June 2021.

Owned by artist Kylie Jenner, the cosmetic brand gained worldwide fame after launching its Kylie Lip Kit. The Kylie Lip Kit became the best-selling product for this US-based brand. Kylie Cosmetics' net worth was estimated at US$1 billion in 2021.

Anastasia Beverly Hills ranks second as the most popular beauty product, boasting 20.01 million Instagram followers. Founded in 2000, this US brand is renowned for its eyebrow products. Its net worth was estimated at US$1.2 billion in 2021.

Benefit Cosmetics US holds the third position, with 10.17 million followers. Known for its high-quality cosmetics and popular products like Porefessional Primer and Benetint, the brand was founded in 1976 by Jean and Jane Ford.

Today, Instagram is more than just a social media platform for photos. It has evolved into a significant tool for business, particularly as a digital marketing strategy. Various Instagram features can be leveraged to promote products.

(Read More: Instagram Users in Indonesia are Mostly Women)