Most Air Conditioners Used by Indonesian Consumers Are Made in South Korea and Japan

Room air conditioners (ACs) are a sought-after electronic product in Indonesia, particularly among the upper-middle class in major cities. Numerous local and international AC brands compete, each highlighting their unique features.

According to a survey by Kurious from the Katadata Insight Center (KIC), the majority of Indonesian consumers use air conditioners from South Korean and Japanese brands.

LG holds the top spot as the most widely used AC brand in Indonesia, with 34.3% of respondents reporting its use.

Following LG, 26.2% of respondents use Sharp (Japan), while Samsung (South Korea) and Panasonic (Japan) each account for 21.9% of respondents.

The percentage of respondents using ACs from brands like Daikin, Toshiba, Polytron, Midea, Aqua Japan, Electrolux, Sanken, Sanyo, Denpoo, Hitachi, and other brands is significantly lower, as shown in the graph.

In terms of popularity, LG also ranks first in the survey, followed by Panasonic and Samsung.

The survey reveals that most respondents chose their AC brand because they use several products from that brand (73.1%) and the brand's products are readily available in electronics stores (69.8%). Conversely, the lowest percentage of respondents (36.1%) selected their AC brand due to frequent exposure to its advertisements online or on social media.

The Kurious-KIC survey involved 884 individuals across various regions of Indonesia, with 51.7% male respondents and 48.3% female respondents.

Over half of the respondents reside in Java outside of Jakarta (62.9%), followed by Jakarta (14.3%), and Sumatra (12.4%). Respondents from Sulawesi, Kalimantan, Bali, Nusa Tenggara, Maluku, and Papua represent smaller proportions (between 0.6% and 4.6%).

The majority of respondents are aged 35-44 years (31.2%), followed by the 25-34 age group (29.2%) and the 45-54 age group (21.4%).

The survey was conducted from February 22nd to March 2nd, 2023, using computer-assisted web interviewing (CAWI), with a margin of error of approximately 3.29% and a 95% confidence level. The full report can be viewed and downloaded at [this link](https://databoks.katadata.co.id/publikasi/2023/03/02/top-brand-survey-home-appliance-ac-dan-kulkas).