Generation Z Influences Family Purchasing Decisions

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22/10/2016 09:19 WIB

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Generation Z Kids (Ages 10-14) Who Influence Product Purchases

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Generation Z Kids (Ages 10-14) Who Influence Product Purchases

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Generation Z, or Gen Z, represents a highly potential consumer group. At their young age (10-19 years), they can significantly influence family decisions regarding purchases. Approximately 47 percent of children aged 10-14 (Kidz) influence family decisions on vacations. Furthermore, these children, born in the internet age, also influence family purchases of electronics, cars, and even houses.

Hellen Katherina, Executive Director, Head of Watch Business, Nielsen Indonesia, stated that Gen Z is the future; therefore, it is crucial for industry players and brand owners to understand their behavior and habits.

These findings are based on a Nielsen Consumer & Media View (CMV) survey conducted in the second quarter of 2016 across 11 Indonesian cities: Jakarta, Bandung, Yogyakarta, Semarang, Surakarta, Surabaya, Denpasar, Medan, Palembang, Makassar, and Banjarmasin.

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."