Where Global Consumers Shop Regularly in Early 2025: Supermarkets Lead

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Akbar Ridwan 16/06/2025 16:40 WIB

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According to a PwC survey, at the beginning of 2025, the majority of global consumers routinely purchase daily necessities at supermarkets or large retail stores through in-store visits.

Global Consumer Shopping Locations, Minimum Weekly Routine (January-February 2025)

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Global Consumer Shopping Locations, Minimum Weekly Routine (January-February 2025)

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According to a PricewaterhouseCoopers (PwC) survey, at the beginning of 2025, the majority or 62% of global consumers regularly purchased daily necessities at supermarkets through in-store visits.

Meanwhile, only 15% regularly shopped at supermarkets online.

The next most popular shopping destinations for global consumers were local convenience stores (34%) and discount retailers (25%), both offline.

Online purchases of daily necessities at local convenience stores (7%) and discount retailers (6%) were significantly lower.

Here's a breakdown of where global consumers shop for daily necessities with a minimum purchase frequency of once a week:

1. Supermarkets/large retailer

In-store: 62%
Online: 15%

2. Local/convenience store

In-store: 34%
Online: 7%

3. Discount retailer

In-store: 25%
Online: 6%

4. Specialty food retailer

In-store: 21%
Online: 6%

5. Farmers' market

In-store: 19%
Online: 0%

6. On-demand grocery delivery platform

In-store: 0%
Online: 15%

7. Wholesale retailer

In-store: 7%
Online: 0%

8. Meal-kit delivery services

In-store: 0%
Online: 8%

9. Food subscription-box services

In-store: 0%
Online: 7%

According to PwC, the data above shows that global consumers are starting to adopt new technologies and explore non-traditional shopping channels.

"Although in-store visits to supermarkets continue to dominate, making up a significant portion of the daily or weekly food shop (62%), subscription services, meal-kit deliveries, online grocery shopping and farmers’ markets are all now integral parts of the food shopping ecosystem," PwC stated in its Voice of the Consumer 2025 report.

PwC conducted this survey in January-February 2025, involving 21,075 respondents aged 18 and older from 28 countries.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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