Sunlight Ranked Highest in Consumer Value Among Household Cleaning Products in 2021
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According to a YouGov report, Sunlight was the highest-rated household cleaning product in Indonesia in 2021, scoring 52.9 points in the FMCG/CPG Rankings 2021.
Rinso detergent ranked second with a score of 42.3 points, followed by Molto fabric softener with 40.1 points.
Downy fabric softener came in fourth with 31.0 points, followed by Mama Lemon dish soap with 28.6 points.
Five Unilever Indonesia brands are included in this ranking, three of which occupied the top positions. These brands are Sunlight, Rinso, Molto, Wipol, and Super Pell.
The FMCG/CPG Rankings 2021 ranked consumer product brands in Indonesia from August 1, 2020, to July 31, 2021. The rankings were calculated based on the YouGov Brand Index, which assesses respondents' impressions, quality perception, value perception, satisfaction, and recommendations for each brand.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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