Indonesia Dominates Southeast Asia's Online Food Delivery Market in 2023

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Cindy Mutia Annur 07/02/2024 16:26 WIB

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Indonesia dominated the online food delivery market in Southeast Asia in 2023.

Gross Transaction Value of Online Food Delivery in 6 ASEAN Countries (2023)

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Gross Transaction Value of Online Food Delivery in 6 ASEAN Countries (2023)

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Indonesia dominated the Southeast Asian online food delivery market in 2023.

According to a Momentum Works report, the gross merchant value (GMV) of online food delivery services in Indonesia reached US$4.6 billion, or approximately Rp72.12 trillion in 2022 (using an exchange rate of Rp15,680/US$).

This transaction value represents 26.9% of the total GMV of online food delivery services in Southeast Asia, which reached US$17.1 billion in 2023.

GrabFood was the largest online food delivery provider in Indonesia in 2023, with a 50% market share, followed by GoFood with 38%, and ShopeeFood with 5%.

Thailand followed Indonesia with a gross transaction value of US$3.7 billion. GrabFood also dominated the online food delivery market in Thailand with a 47% market share.

Singapore and the Philippines followed, each with a gross transaction value of US$2.5 billion last year. Malaysia recorded US$2.4 billion, and Vietnam US$1.4 billion.

Momentum Works reported that the GMV of Southeast Asian online food delivery grew by 5% year-on-year (YoY) for two consecutive years in 2023.

The report stated that this growth in gross transaction value was primarily driven by the region's smallest markets, namely Vietnam, which increased by US$300 million or 27% YoY, followed by Malaysia, which increased by US$200 million or 9% YoY.

According to the report, the continuous pressure on companies to achieve sustainable profitability has led most established online food delivery players to curb food delivery subsidies and adopt different competitive strategies.

Editor : Padjar Iswara

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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