Only 13% of the Population Still Listens to the Radio

Technology & Telecommunications

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Viva Budy Kusnandar 23/10/2019 20:00 WIB

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The rapid advancement of technology and information has transformed how people obtain news and entertainment.

Public Attention Percentage (Ages 10 and Above) Towards Radio, Newspapers, and Television Media (2003-2018)

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Public Attention Percentage (Ages 10 and Above) Towards Radio, Newspapers, and Television Media (2003-2018)

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The rapid advancement of technology and information has transformed the way people access news and entertainment. The emergence of online media, social media, and the booming popularity of smartphones have eroded public interest in conventional media such as newspapers, magazines/tabloids, and radio.

Based on the results of a social and cultural indicator survey conducted by the Central Statistics Agency (BPS), only 13.31% of the population (aged 10 and above) listened to the radio in the last week of 2018. This figure is a significant drop from 50.29% in 2003. Similarly, the percentage of people reading newspapers or magazines decreased to 14.92% in 2018, compared to 23.7% in 2003.

(Read Databoks: Nielsen: Radio Listenership Reach 38 Percent)

Meanwhile, the percentage of people watching television in the last week actually increased from 84.94% in 2003 to 93.02% in 2018. This indicates that television remains a significant source of information and entertainment for the public amidst advancements in information and technology.

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."