Comparison of Online Shop Customers in Indonesia, from Shopee to OLX

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Adi Ahdiat 23/06/2023 17:00 WIB

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According to an APJII survey, Shopee was the online store with the most customers in Indonesia at the beginning of 2023.

Online Stores Frequently Used by Respondents (January 2023)*

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Online Stores Frequently Used by Respondents (January 2023)*

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According to a survey by the Indonesian Internet Service Providers Association (APJII), Shopee was the most popular online store in Indonesia in early 2023.

Of the 8,510 respondents surveyed, the majority, or 56.04%, frequently used Shopee's services.

Lazada was frequently used by 32.72% of respondents, Tokopedia by 12.8%, TikTok Shop by 8.29%, and Bukalapak by 2.84%.

Usage of other online stores, such as BliBli, JD.ID, Facebook Marketplace, Klik Indomaret, and others, was very low, with proportions less than 1%.

Meanwhile, 48.73% of respondents stated they were unaware of or had never accessed these online stores.

APJII also found that a small percentage of respondents, approximately 2%, frequently used online stores from overseas.

The most popular foreign online stores in Indonesia were Amazon (1.63%), AliExpress (1.33%), eBay (0.87%), BestBuy (0.6%), Alibaba (0.06%), and Zalora (0.01%).

APJII conducted this survey among 8,510 respondents spread across 38 Indonesian provinces, from Aceh to Papua Pegunungan.

The survey was conducted from January 10-27, 2023, using multistage random sampling and questionnaires. Respondents could select multiple answers. The data has a margin of error of 1.14% with a 95% confidence level.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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