These Are the Most Popular Products Purchased from Online Live Streaming Shopping

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Cindy Mutia Annur 20/04/2022 15:50 WIB

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Fashion and footwear topped the list of products most frequently purchased by consumers during online live-streaming shopping, according to an Ipsos survey.

Top 7 Best-Selling Products from Live Streaming Online Shopping (2022)

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Top 7 Best-Selling Products from Live Streaming Online Shopping (2022)

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A survey by market research firm Ipsos reveals that 56% of consumers in Southeast Asia have shopped online via live streaming features.

This feature allows consumers to view various products offered by sellers through live broadcasts on social media, e-commerce applications, or dedicated live streaming platforms.

Several products are most frequently purchased during live streaming. Fashion and footwear top the list, with 72% of consumers purchasing them.

The next most popular products purchased during live streaming are beauty and household products, each accounting for 41%.

Furthermore, 37% of respondents reported buying food from live streams, while 20% purchased toys and video games through this feature.

Additionally, 19% of respondents bought beverages via live streaming, while only 2% reported purchasing other products.

The survey also indicates that the majority of respondents accessed Facebook Live, Instagram Live, and YouTube Live for live streaming shopping. Some respondents also accessed live streaming features on e-commerce platforms such as Shopee, Lazada, and Tokopedia.

Meanwhile, 11% of respondents accessed dedicated live streaming platforms for shopping, including Twitch, 17Live, and Periscope.

This survey involved 3,000 respondents in Singapore, Malaysia, Indonesia, Thailand, the Philippines, and Vietnam. It was conducted in November 2021.

Editor : Annissa Mutia

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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These Are the Most Popular Products Purchased from Online Live Streaming Shopping

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These Are the Most Popular Products Purchased from Online Live Streaming Shopping

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