WhatsApp: Indonesia's Most Popular Messaging App

Technology & Telecommunications

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06/12/2016 19:20 WIB

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Percentage of Message Sender Usage in Indonesia 2016

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Percentage of Message Sender Usage in Indonesia 2016

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WhatsApp is currently the most popular messaging app in Indonesia. According to the *Empathic Marketing Social Media Marketing Report for* Indonesia, WhatsApp users in the country account for 43 percent, surpassing users of other messaging services like BBM and Line. Messaging app usage in Indonesia is quite high, with people spending more than 3 hours a day looking at their mobile phone screens, partly to check messages from colleagues.

The rapid development of technology has led people to abandon short message service (SMS) and switch to messaging apps like WhatsApp, BBM, Line, and Facebook Messenger. The abundance of features offered, such as mood-representing icons, funny images, the ability to send pictures and videos, and voice calls, has made messaging apps increasingly popular among consumers.

Yahoo Messenger enjoyed a period of dominance before the emergence of current messaging apps. Then came Blackberry Messenger (BBM) coinciding with the boom in Blackberry phones. The rise of Generation Z, or Gen Z, born in the digital age, has fueled the rapid growth of messaging services.

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."