What Products Are Frequently Purchased by PayLater Users During Online Shopping?

Technology & Telecommunications

Lite

Nabilah Muhamad 25/06/2024 15:48 WIB

URL has been copied

Memuat...

A Kredivo and KIC survey reveals that mobile phone credit and vouchers are the most popular online purchases made using paylater services. This was stated by 25.8% of all respondents.

Variety of Products Purchased Online by Respondents Using PayLater (2023)

A Font Kecil
A Font Sedang
A Font Besar

Access single data

What Products Are Frequently Purchased by PayLater Users During Online Shopping?

Want to get more access to Data Stories with a more affordable price? Subscribe.

By subscribing, you join us in presenting quality data.

Get:

Premium Data Stories access
Comfortable reading without ads
Download data in XLS, PDF, and image format
Access to data source information

Basic

~~Rp100.000~~

Rp50.000/month

Professional

~~Rp100.000~~

Rp150.000/month

Institutional For organizations

We accept the following payments:

Some payment methods are still in the process of being activated.

Variety of Products Purchased Online by Respondents Using PayLater (2023)

Download

Source

A Small Font
A Medium Font
A Bigger Font

A collaborative survey by Kredivo and the Katadata Insight Center (KIC) reveals that the majority, or 69.1%, of paylater users in Indonesia utilize the service for online shopping.

According to the research titled "Report on the Behavior of Indonesian PayLater Users 2024," top-up credit and vouchers are the most frequently purchased products by online paylater users, selected by 25.8% of respondents.

“The increasing popularity of paylater for online transactions means that paylater is now used not only for urgent needs but also for daily needs and bill payments,” the research team wrote in their report.

Next, health and beauty products were purchased by 15.6% of online paylater users. This is followed by fashion and accessories (14%), household goods (10.7%), and food (6.5%).

Other products purchased online using paylater include sports, toys, and hobbies (6.4%); gadgets and accessories (5.9%); automotive (4.1%); office supplies and stationery (4%); children's and baby products (3.8%); and electronics (1.8%).

Meanwhile, computers and accessories were the least purchased products by paylater users in online stores, accounting for only 1.4%.

Kredivo and KIC conducted this survey on over 2 million Kredivo users across 34 Indonesian provinces. Online transaction data was collected from the five largest marketplaces throughout 2023.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

Related Data

Capital: The Main Obstacle for E-Commerce Entrepreneurs in Indonesia

10 Best-Selling Perfume Brands on Shopee Indonesia Q3 2025, Local Products Leading

Top Moisturizer Brands on Shopee Indonesia September 2025

E-Commerce Transaction Value in Indonesia Increased by 17% in 2024

Despite Rising Transactions, Most Indonesian E-Commerce Businesses' Revenue Remains Stagnant in 2024

Majority of Indonesian E-Commerce Entrepreneurs are Millennials

Latest Data Stories

Population of Male Cattle Suitable for Slaughter, Period 2013-2024 Demographics 06/12/2025, 13:17 WIB

The daily price of shallots in traditional markets in Yogyakarta Province has decreased by 16.36% over the past month. Economics & Macro 06/12/2025, 12:38 WIB

FAO Index: September 2024 Food Prices Rise Economics & Macro 06/12/2025, 12:21 WIB

BP Tapera Housing Financing Disbursement to Increase in 2025 Finance 06/12/2025, 12:17 WIB

Badung Regency Government's Regional Revenue Realization as of December 2025 Economics & Macro 06/12/2025, 12:00 WIB

Number of Moderately Damaged Houses due to Natural Disasters in Indonesia 2015-2024 Demographics 06/12/2025, 11:55 WIB

Download

Source

What Products Are Frequently Purchased by PayLater Users During Online Shopping?

What Products Are Frequently Purchased by PayLater Users During Online Shopping?

Tags

Related Data

Capital: The Main Obstacle for E-Commerce Entrepreneurs in Indonesia

10 Best-Selling Perfume Brands on Shopee Indonesia Q3 2025, Local Products Leading

Top Moisturizer Brands on Shopee Indonesia September 2025

E-Commerce Transaction Value in Indonesia Increased by 17% in 2024

Despite Rising Transactions, Most Indonesian E-Commerce Businesses' Revenue Remains Stagnant in 2024

Majority of Indonesian E-Commerce Entrepreneurs are Millennials

Latest Data Stories

Popular Data

What Products Are Frequently Purchased by PayLater Users During Online Shopping?

What Products Are Frequently Purchased by PayLater Users During Online Shopping?

Tags

Related Data

Capital: The Main Obstacle for E-Commerce Entrepreneurs in Indonesia

10 Best-Selling Perfume Brands on Shopee Indonesia Q3 2025, Local Products Leading

Top Moisturizer Brands on Shopee Indonesia September 2025

E-Commerce Transaction Value in Indonesia Increased by 17% in 2024

Despite Rising Transactions, Most Indonesian E-Commerce Businesses' Revenue Remains Stagnant in 2024

Majority of Indonesian E-Commerce Entrepreneurs are Millennials

Latest Data Stories

Trending Topics

Popular Data