Facebook's First-Half Revenue Reaches Rp 230 Trillion

Facebook remains the most popular social media platform globally. As a result, Facebook's revenue and profit continue to soar. According to its published financial reports, the company (FB) generated US$17.35 billion (approximately Rp 230.8 trillion) in revenue during the first half of 2017, a 46.84 percent increase compared to the US$11.82 billion earned in the first half of the previous year.

Similarly, the social media company founded by Mark Zuckerberg saw its profit in the first half of 2017 grow by 73.4 percent to US$6.95 billion (approximately Rp 92.4 trillion) from the first half of the previous year.

Facebook's average daily active users reached 1.32 billion in June 2017, a 17 percent year-on-year (YoY) increase. Meanwhile, monthly active users reached 2.01 billion as of June 30, 2017, also showing a 17 percent YoY growth. The market share of revenue from mobile advertising increased to 87 percent in the second quarter of the year, up from 84 percent in the previous year. According to Internetworldstats, Facebook users in Indonesia reached 88 million in June 2016, out of a total of 132 million internet users.