TikTok Shop Joins Tokopedia; Here's the Number of Users

Technology & Telecommunications

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Adi Ahdiat 19/03/2024 12:20 WIB

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According to GOTO data, Tokopedia currently has approximately 18 million users, while TikTok Shop has 125 million monthly active users in Indonesia.

Number of Monthly Active Users of Tokopedia and TikTok Shop in Indonesia (February 2024)

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Number of Monthly Active Users of Tokopedia and TikTok Shop in Indonesia (February 2024)

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Tokopedia has forged a strategic partnership with TikTok Shop to expand their market reach in Indonesia.

In this partnership, TikTok Shop has invested over US$1.5 billion to support Tokopedia's business operations.

"Today, we have completed the cooperation transaction with TikTok, which will continue to benefit Indonesia and MSMEs," said Patrick Walujo, President Director of PT GoTo Gojek Tokopedia Tbk (GOTO), in a press release (January 31, 2024).

Based on GOTO's February 2024 Incidental Public Exposure, Tokopedia currently has approximately 18 million monthly active users.

Meanwhile, the number of monthly active users of TikTok Shop in Indonesia reaches 125 million.

Therefore, their partnership has the potential to reach approximately 143 million monthly active users domestically.

GOTO also revealed that Tokopedia and TikTok Shop users have different characteristics, so their integration can complement each other and expand their consumer base.

According to GOTO's presentation, Tokopedia users generally have planned shopping behavior and use a variety of payment methods.

Tokopedia users have a primary interest in electronics, fast-moving consumer goods (FMCG), and home and living products.

On the other hand, TikTok Shop users tend to have impulsive buying behavior, enjoy live streaming content, and often choose cash on delivery (COD) payment methods.

Unlike Tokopedia, TikTok Shop users are recorded as having a primary interest in fashion and beauty products.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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TikTok Shop Joins Tokopedia; Here's the Number of Users

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