What Kind of News Do People Need? This is the Survey

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Adi Ahdiat 19/06/2024 18:28 WIB

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According to a Reuters survey, the types of news and information most needed by the public are breaking news, educational news, and unique perspectives.

Types of News Considered Important by Global Respondents (2024)

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Types of News Considered Important by Global Respondents (2024)

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Global society needs a wide variety of information and news.

According to a Reuters Institute survey, the most in-demand type of news is "update me" – news about current events.

Of approximately 95,000 global respondents, 72% considered "update me" news important.

Then, 67% preferred "educate me" news, which educates readers about specific topics or events.

Next, 63% chose "give me perspective" news, which offers a unique viewpoint on an issue.

Some respondents also preferred "help me" news (practical information), "keep me engaged" news (trending issues), "inspire me" news (inspirational and positive), and "connect me" news (building social connections through ideas, experiences, etc.).

Meanwhile, "divert me" news (entertainment) was the least popular, as shown in the graph.

The Reuters Institute conducted this survey in January-February 2024, with approximately 95,000 respondents from 47 large-population countries across the globe, including Indonesia.

These respondents are assumed to represent half of the global population.

The news types above are user needs categories formulated based on research by the British media company, the BBC.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."