iPhone Market Share in China Plummets in Q1 2024, Domestic Brands Strengthen

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Erlina Fury Santika 24/04/2024 19:10 WIB

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Counterpoint Research data indicates weakening iPhone sales in China during 2024. Conversely, sales of locally-made smartphones or those from Chinese original equipment manufacturers (OEMs) are stren

China Smartphone Market Share, Q1 (2023-2024)

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China Smartphone Market Share, Q1 (2023-2024)

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Market research firm Counterpoint's data shows that iPhone smartphone sales in China plummeted by 19.1% year-on-year (YoY) in Q1 2024.

Currently, iPhone's market share in China stands at only 15.7% in Q1 2024, a significant drop from 19.7% in Q1 2023. This places Apple's device as the third-largest smartphone by market share in China.

The largest market share is still held by the Chinese local manufacturer, Vivo, reaching 17.4% in Q1 2024. This figure shows a slight decrease from 17.7% in Q1 2023.

The second-largest market share is also held by a local phone brand, Honor, at 16.1% in Q1 2024. This figure is up from 14.7% in Q1 2023.

Among the smartphones analyzed by Counterpoint, the Chinese brand Huawei recorded the highest growth in Q1 2024 at 69.7% (YoY).

Huawei's sales share in China reached 15.5% in Q1 2024. This is up from 9.3% in the same quarter last year.

Overall, China's smartphone sales grew by 1.5% (YoY) in Q1 2024. Associate Director Ethan Qi noted that smartphone sales in China are starting to recover.

The biggest driver of this growth increase is the sales promotion during the Lunar New Year celebrations. Average weekly sales during the four weeks leading up to the Lunar New Year experienced strong growth of up to 20% compared to regular weeks, according to Counterpoint.

Here's the market share and growth of several smartphones in China from Q1 2023 to Q1 2024:

* Vivo
* Q1 2023: 17.7%
* Q1 2024: 17.4%
* Growth: -0.4%

* Honor
* Q1 2023: 14.7%
* Q1 2024: 16.1%
* Growth: 11.5%

* iPhone
* Q1 2023: 19.7%
* Q1 2024: 15.7%
* Growth: -19.1%

* Huawei
* Q1 2023: 9.3%
* Q1 2024: 15.5%
* Growth: 69.7%

* Oppo
* Q1 2023: 18.4%
* Q1 2024: 15.3%
* Growth: -15.5%

* Xiaomi
* Q1 2023: 13.6%
* Q1 2024: 14.6%
* Growth: 8.6%

* Others
* Q1 2023: 6.6%
* Q1 2024: 5.5%

(Also read: Apple Product Market Map, Asia-Pacific Contributes Only 8%)

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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iPhone Market Share in China Plummets in Q1 2024, Domestic Brands Strengthen

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