Korean Drama Viewing Time Increased During the COVID-19 Pandemic
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Korean dramas appear to have captured the hearts of the Indonesian public during the Covid-19 pandemic. This is based on research by the Indonesian Institute of Sciences (LIPI) which recorded an increase in the duration of watching these dramas.
Before the Covid-19 pandemic, respondents spent an average of 2.7 hours a day watching Korean dramas. This increased to 4.6 hours per day during the pandemic.
This LIPI research was initiated by Nadila and colleagues, surveying 924 respondents. Of that number, 842 respondents watched Korean dramas during the Covid-19 pandemic. Data collection for this research took place from April 16-18, 2020, with respondents averaging 30 years of age.
"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."
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