These were the largest e-commerce markets in 2021.

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Adi Ahdiat 03/01/2023 15:50 WIB

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According to Activate Consulting, the largest e-commerce market in 2021 was China, with a 51% share of total global GMV.

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Global E-commerce Market Share (2021)

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According to a report by Activate Consulting, global e-commerce businesses had an online gross merchandise value (GMV) of US$5.1 trillion throughout 2021.

This GMV figure represents the accumulated gross value of merchandise sold through digital websites or applications.

China was the largest e-commerce market in 2021, accounting for 51% of the total global GMV.

Following China were the United States with a 19% share, the United Kingdom with 5%, Japan with 3%, South Korea with 3%, Germany with 2%, and other countries combined with 17%.

Alibaba was the largest e-commerce company in 2021, with an estimated GMV of US$1.2 trillion.

Alibaba's GMV significantly surpassed its global competitors, including Amazon, JD.com, Pinduoduo, Apple, eBay, Shopee, Suning.com, Rakuten, and Walmart.

Activate projects that the global e-commerce GMV will increase to US$5.8 trillion in 2022 and continue to grow to US$9.4 trillion by 2026.

"Growth will be driven by large e-commerce players as well as businesses targeting all consumer categories," stated Activate in its Technology & Media Outlook 2023 report.

"Even high-end consumer category businesses such as automotive, jewelry, and furniture will accelerate their shift to the online market," it continued.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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