Global Social Media Users Spend More Time on TikTok Than Facebook

Technology & Telecommunications

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Cindy Mutia Annur 13/02/2023 16:33 WIB

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Findings from the We Are Social and Hootsuite report show that in 2022, global Android users spent more time on TikTok than on Facebook.

Average Monthly Time Spent by Global Social Media Users on Android Apps (2022)

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Average Monthly Time Spent by Global Social Media Users on Android Apps (2022)

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Facebook boasts the largest number of active users among social media platforms. However, Facebook's popularity doesn't translate to the same dominance in terms of user time spent on the platform as TikTok.

Findings from a report by We Are Social and Hootsuite reveal that globally, Android social media users spent more time on TikTok than on Facebook throughout 2022.

Globally, internet users spent an average of 23.5 hours per month on TikTok, the highest among social media platforms.

YouTube ranked second, with users spending an average of 23.1 hours per month. Facebook came in third, with users spending an average of 19.7 hours per month.

Here are the top 10 social media platforms with the longest average monthly user time:

1. TikTok: 23.5 hours per month
2. YouTube: 23.1 hours per month
3. Facebook: 19.7 hours per month
4. WhatsApp: 17.3 hours per month
5. Instagram: 12 hours per month
6. Line: 11 hours per month
7. Twitter: 5.5 hours per month
8. Telegram: 4 hours per month
9. Snapchat: 3.2 hours per month
10. FB Messenger: 3.1 hours per month

As of January 2023, Facebook had 2.95 billion active users worldwide, the most among social media platforms. TikTok, on the other hand, ranked sixth with 1.05 billion active users.

Editor : Padjar Iswara

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."