Most ASEAN Netizens Follow Influencer Social Media Accounts

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Adi Ahdiat 04/07/2024 15:03 WIB

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According to a Cube Asia survey, 94% of internet users in Southeast Asia follow at least one influencer account on social media and regularly consume their content.

Number of Social Media Accounts Followed by Southeast Asian Respondents (2023)

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Number of Social Media Accounts Followed by Southeast Asian Respondents (2023)

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The majority of Southeast Asian internet users follow influencers on various social media platforms.

This is evident from the report *E-Commerce Influencer Marketing in SEA 2023*, released by Cube Asia, a Thailand-based market research firm.

In 2023, Cube Asia surveyed 2,300 social media users across six major Southeast Asian markets: Indonesia, Singapore, Malaysia, Thailand, the Philippines, and Vietnam.

The results showed that only 6% of respondents did not follow any influencer accounts on social media.

Meanwhile, 94% of respondents follow at least one influencer account and regularly consume their content.

The majority, or 35%, of respondents follow between 1-10 accounts, while 23% follow between 11-20 accounts.

Respondents who follow more than 20 accounts represent a smaller proportion, as shown in the graph.

Cube Asia also found that 82% of respondents admitted to having purchased products recommended by influencers.

"Collaborations between companies and influencers and content creators in Southeast Asia are projected to contribute US$11 billion to e-commerce sales in 2023," stated the Cube Asia team in their report.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."