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Various Uses of AI by Indonesian Entrepreneurs in Early 2026

Akbar Ridwan 26/03/2026 11:28 WIB

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According to the Jakpat survey, Indonesian entrepreneurs are increasingly using artificial intelligence (AI) in running their businesses.

Use of Artificial Intelligence in Business Operations by Indonesian Entrepreneurs (February 5-6, 2026)

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Use of Artificial Intelligence in Business Operations by Indonesian Entrepreneurs (February 5-6, 2026)

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According to a Jakpat survey in February 2026, Indonesian entrepreneurs are increasingly using artificial intelligence (AI) in their business operations.

In business operations, AI is more often used to perform creative tasks and develop ideas.

Based on generation, millennial entrepreneurs rely most on AI to produce content and ideas, with a percentage of 56% each.

"While Gen Z is more inclined to use it for marketing strategy," explained Jakpat in his report.

Here are the details of the percentage of AI usage in business operations by Indonesian entrepreneurs based on generation as of February 2026:

Content creation support

Gen X: 35%
Millennials: 56%
Gen Z: 48%

Idea generation

Gen X: 24%
Millennials: 56%
Gen Z: 45%

Marketing strategy support

Gen X: 26%
Millennials: 34%
Gen Z: 41%

Administrative and data support

Gen X: 22%
Millennials: 30%
Gen Z: 27%

Customer communication support

Gen X: 8%
Millennials: 26%
Gen Z: 23%

The online survey was conducted on February 5-6, 2026, involving 442 business owners aged between 17-50 years old, and from various regions in Indonesia. The survey's margin of error is below 5%.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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