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ShopeeFood's Market Share in Indonesia Strengthened in 2025, While Competitors Weakened

Adi Ahdiat 20/02/2026 13:02 WIB

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According to a report by Momentum Works, ShopeeFood's market share in online food sales in Indonesia is strengthened in 2025.

The Market Share of Online Food Delivery Sales in Indonesia (2021-2025)*

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The Market Share of Online Food Delivery Sales in Indonesia (2021-2025)*

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According to Momentum Works' estimates, the gross merchandise value (GMV) of online food sales in Indonesia reached US$6.4 billion in 2025.

46% of this GMV came from sales through the GrabFood app, followed by 31% from GoFood, and 23% from ShopeeFood.

Despite ShopeeFood's smaller sales, its market share in 2025 increased by 5 percentage points compared to 2024.

Meanwhile, GrabFood's market share decreased by 1 percentage point, and GoFood's decreased by 4 percentage points.

Looking at a longer timeframe, ShopeeFood also achieved the strongest market share growth.

During the 2021-2025 period, ShopeeFood's market share increased by 15 percentage points.

Meanwhile, during the same period, GrabFood's market share decreased by 3 percentage points, and GoFood's decreased by 12 percentage points. The breakdown of the market share by year can be seen in the chart above.

Momentum Works estimated the GMV and market share based on survey results and interviews with industry players, payment service providers, and consumers.

The data recorded here represent the estimated value of online food orders received by restaurants or app partner businesses, including canceled orders.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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ShopeeFood's Market Share in Indonesia Strengthened in 2025, While Competitors Weakened

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ShopeeFood's Market Share in Indonesia Strengthened in 2025, While Competitors Weakened

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