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Types of Content Most Watched by Indonesians Via Streaming Services in 2025

Akbar Ridwan 13/02/2026 11:52 WIB

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According to a Jakpat survey conducted at the end of 2025, movies are the type of content that Indonesians watch the most via streaming or over-the-top (OTT) services.

The Types of Content Watched by Indonesians via Streaming/Over-the-Top Services (November-December 2025)

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The Types of Content Watched by Indonesians via Streaming/Over-the-Top Services (November-December 2025)

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According to a Jakpat survey conducted at the end of 2025, there are various types of content that Indonesians watch through streaming or over-the-top (OTT) services, such as Netflix, Disney+, Vidio, and so on.

The most frequently watched type of content is movies, with 74% of consumers surveyed preferring this genre.

In addition to movies, a significant number of people also watch series, with a proportion of 53%.

"South Korea is the country of origin for the most popular movies and series. Women show a very strong preference for shows from that country," Jakpat said in its report.

Here's a breakdown of the types of content Indonesians watch through streaming/OTT services at the end of 2025:

Movies: 74% of respondents
Series: 53%
Cartoons/anime: 30%
Sports streaming: 12%
Reality shows: 11%
Live TV: 5%

According to Jakpat, men and Gen Z tend to watch more cartoons/anime and sports, while women prefer series and reality shows.

As for the time spent by Indonesians accessing streaming/OTT services, it ranges between 1-2 hours.

"Men tend to spend 30-60 minutes, while women tend to spend longer," Jakpat said.

Jakpat conducted this survey online from November 25 to December 3, 2025, involving 313 respondents aged between 15-55 years from all over Indonesia who use streaming/OTT services, with a margin of error below 5%.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Types of Content Most Watched by Indonesians Via Streaming Services in 2025

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