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5 Best-selling Men's Perfume Brands in Indonesian E-Commerce until November 2025

Nabilah Muhamad 26/01/2026 18:19 WIB

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According to a Compas report, the sales value of perfumes on several major e-commerce platforms in Indonesia reached IDR 6.1 trillion from January to November 2025.

5 Men's Perfume Brands with the Largest Sales Value in Indonesian E-Commerce* (January-November 2025)

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5 Men's Perfume Brands with the Largest Sales Value in Indonesian E-Commerce* (January-November 2025)

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According to Compas research, the sales value of perfumes on Indonesia's three major e-commerce platforms—Shopee, TikTok Shop, and Tokopedia—totaled Rp6.1 trillion from January to November 2025.

This value surged by 53% compared to the same period last year (year-on-year/yoy), which was Rp4 trillion.

"This increase indicates that perfume has now become a primary necessity, not just for appearing attractive, but also as part of daily personal care routines, especially among men," Compas stated on its Instagram account on Friday (January 16, 2026).

Throughout January-November 2025, Braven became the best-selling men's fragrance brand. This local brand successfully recorded sales of Rp73.7 billion, surging by 1,101% (yoy).

Still from within the country, Jayrosse took second place with sales of Rp33.9 billion, and Elvicto was in third place with Rp33 billion.

"All three have successfully built equity through differentiated scents and a strong masculine image," Compas said.

Their positions were then followed by Kahf, with men's fragrance sales of Rp30.5 billion, and Afnan with Rp23.5 billion.

This data originates from the sales value of men's fragrances on Shopee, TikTok Shop, and Tokopedia in Indonesia during January-November 2025. The research was conducted using an online crawling method.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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5 Best-selling Men's Perfume Brands in Indonesian E-Commerce until November 2025 Technology & Telecommunications 26/01/2026, 18:19 WIB

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5 Best-selling Men's Perfume Brands in Indonesian E-Commerce until November 2025

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