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Indonesian Province Where Many of Its Entrepreneurs Sell on Social Media in 2024

Akbar Ridwan 26/01/2026 19:05 WIB

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According to a survey by the Central Statistics Agency (BPS), North Sulawesi has the highest percentage of businesses selling on social media in Indonesia in 2024.

Percentage of E-Commerce Businesses Selling Through Social Media in 38 Provinces of Indonesia (2024)

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Percentage of E-Commerce Businesses Selling Through Social Media in 38 Provinces of Indonesia (2024)

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According to a survey by the Central Statistics Agency (BPS), 42.02% of business units in Indonesia were categorized as e-commerce businesses in 2024.

E-commerce businesses are business units that sell online, whether through marketplaces, social media, instant messaging applications, e-mail, or websites.

Among these e-commerce businesses, 29.66% sell through social media, such as Facebook, Instagram, X, TikTok, YouTube, and so on.

"The most popular social media used is Instagram," said BPS in its report.

The highest percentage of e-commerce businesses selling via social media is found in North Sulawesi Province.

Here are the 10 provinces with the highest percentage of e-commerce businesses selling via social media in Indonesia in 2024:

1. North Sulawesi: 80.61%

2. South Papua: 73.52%

3. Central Sulawesi: 72.76%

4. Gorontalo: 71.44%

5. West Papua: 70.74%

6. North Maluku: 68.74%

7. Southwest Papua: 67.34%

8. West Sulawesi: 67.27%

9. East Nusa Tenggara: 61.92%

10. Southeast Sulawesi: 58.04%

Meanwhile, Highland Papua is the province with the lowest percentage of e-commerce businesses selling via social media, at 11.07%, followed by DKI Jakarta (15.29%) and DI Yogyakarta (19.88%).

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."

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Indonesian Province Where Many of Its Entrepreneurs Sell on Social Media in 2024

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