E-Commerce Businesses in Indonesia Increased Until 2024

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Akbar Ridwan 03/12/2025 17:08 WIB

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According to data from the Central Statistics Agency (BPS), the number of e-commerce businesses in Indonesia continues to increase until 2024.

Number of E-Commerce Businesses in Indonesia (2020-2024)*

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Number of E-Commerce Businesses in Indonesia (2020-2024)*

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According to data from the Central Statistics Agency (BPS), there were approximately 4.4 million e-commerce businesses in Indonesia in 2024, an increase of 15% compared to the previous year.

The e-commerce businesses recorded here include business units that sell online, whether through marketplaces, social media, instant messaging applications, e-mail, and websites.

The number of e-commerce business units in Indonesia has continued to increase in recent years, as shown in the graph.

"Business digitalization in Indonesia continues to grow with an increasing number of businesses conducting online sales," said BPS in its E-Commerce Statistics 2024 report.

"The shift in market behavior and broader expansion opportunities through the utilization of digital channels have also encouraged an increase in the number of businesses engaging in e-commerce activities," it added.

According to BPS, the distribution of e-commerce businesses in 2024 was relatively concentrated in regions with more advanced digital and economic infrastructure.

This is evident from the highest number of e-commerce businesses being located in the provinces on Java Island, namely West Java, East Java, Central Java, and DKI Jakarta.

Meanwhile, outside Java Island, a significant number of e-commerce businesses were found in North Sumatra and Bali.

"This pattern illustrates that e-commerce penetration is heavily influenced by access to information technology, logistics, and the size of the market potential in the area," said BPS.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."