YouTube's Global User Share to Increase in Q2 2025

Technology & Telecommunications

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Nabilah Muhamad 10/11/2025 17:56 WIB

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According to the We Are Social report, 55.4% of global internet users used YouTube in the second quarter of 2025, an increase from the previous quarter.

Proportion of Global Internet Users* Who Use YouTube at Least Once a Month (Q1 2024-Q2 2025)

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Proportion of Global Internet Users* Who Use YouTube at Least Once a Month (Q1 2024-Q2 2025)

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According to a We Are Social report, the global share of YouTube app users has fluctuated with an upward trend.

In Q1 2024, from a sample of global internet users aged 16 and above, 55% accessed YouTube at least once a month.

Subsequently, its share fluctuated until it reached 55.4% in Q2 2025. This marked the highest figure in the past year.

In Q2 2025, the Philippines became the country with the largest share of YouTube users, with 85% of internet users aged 16 and above in that country.

Following that were India with 83.9%, South Africa 82.4%, Thailand 81.7%, and Vietnam 81.6%.

Meanwhile, Indonesia ranked 9th globally, with a proportion of YouTube users at 80.3%.

Editor : Adi Ahdiat

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."