Apple recorded net sales of US$102.5 billion, or approximately Rp1,711 trillion, in the fourth quarter of fiscal year 2025 (assuming an exchange rate of Rp16,703 per US$).
In Apple's fiscal year calculation, the fourth quarter spans July-September 2025.
Apple's net sales for this period grew 8% compared to the fourth quarter of the previous fiscal year (year-on-year/yoy).
"Apple is proud to announce that our September quarter revenue reached a new record of US$102.5 billion, including a September quarter revenue record for iPhone, and an all-time record for Services," said Apple CEO Tim Cook in a press release on Thursday (October 30, 2025).
This record was achieved after Apple launched several new products in early September 2025, including the iPhone 17.
"In September, we launched our best iPhone lineup ever, including iPhone 17, iPhone 17 Pro and Pro Max, and iPhone Air," said Tim Cook.
"We also launched the fantastic AirPods Pro 3 and the latest Apple Watch lineup. Combined with the newly announced MacBook Pro and iPad Pro with the powerful M5 chip, we are incredibly excited to share our most amazing product lineup ever ahead of the holiday season," he added.
In the fourth quarter of fiscal year 2025, Apple's largest sales came from the iPhone product category, totaling US$49.03 billion, up 6% (yoy).
Sales from the services segment then rose 15% (yoy) to US$28.75 billion, and Mac sales increased 13% (yoy) to US$8.73 billion.
Meanwhile, iPad sales only increased by 0.03% (yoy) to US$6.95 billion; and sales of wearables, home, and accessories decreased by 0.32% (yoy) to US$9.01 billion.