Top-Selling Skincare Subcategories on Lazada Indonesia as of May 2025

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Akbar Ridwan 10/09/2025 11:40 WIB

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In May 2025, TMO Group reported three main segments of skincare products that were best-selling on Shopee and Lazada e-commerce platforms across Southeast Asia.

Distribution of Skincare Subcategories on Lazada Indonesia (May 2025)*

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Distribution of Skincare Subcategories on Lazada Indonesia (May 2025)*

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TMO Group reported that in May 2025, three main segments of skincare products were best-selling on Shopee and Lazada across Southeast Asia.

These three segments were functional treatment and care (47%), moisturizers and nutrients (29.1%), and cleansers and masks (23.9%).

Meanwhile, specifically on Lazada Indonesia in May 2025, the top-selling skincare subcategory was facial moisturizers, followed by facial cleansers and facial treatment serums.

The following shows the distribution proportion of each subcategory in total top sales on Lazada Indonesia as of May 2025:

Facial Moisturizers: 36%
Facial Cleansers: 20.7%
Facial Treatment Serums: 18.7%
Sunscreen: 9.6%
Facial Masks: 5.4%
Toners: 5.4%
Lip Moisturizers and Treatments: 2.4%.

Editor : Erlina Fury Santika

"Disclosure: This is an AI-generated translation of the original article. We strive for accuracy, but please note that automated translations may contain errors or slight inconsistencies."